Design for Storytelling
A creative framework for the future of hospitality.
An all-in-one resource helping hospitality brands use emotional design, storytelling, and sustainability as a competitive advantage.
What’s Inside
Lessons, tools, and real-world insights to help you tell authentic stories that increase sales. Whether you run a large hotel or are building a micro-resort, this framework guides you from concept to marketing.
Case Studies: Soneva, Aman, Calilo & more
Creative Moodboards: Concepts, materials, colors, atmosphere
Sustainability Blueprint: Turning impact into narrative
Guest Journey Mapping: From pre-arrival to memory - templates and inspiring examples
Storytelling Templates: Emotion palette, story arc, briefs
Marketing Playbooks: Social media, content marketing
Strategic Tools: Positioning, differentiation, place identity
Newsletter: Monthly breakdowns, new technology, trends
Network: Architects, designers, creators, storytellers
